Thursday, 16 February 2017

ROLE OF SOCIAL MEDIA IN MARKETING

In today’s world social media use is like wild fire spreading everywhere. If see now Facebook has more than a billion users, with Twitter, Google+, and LinkedIn boasting hundreds of millions of active accounts. Every major age group live on various social media front, may the use be different whether they’re engaged in social media marketing, keeping in touch with old friends, or seeking out new connections, using one or the other social media tool they are connected to the world.

Talking about social media it is clear that being calculated and wise are only the things which will help you survive. Social media can take you on great heights if you play well or can throw you hard on ground if do some mistake. The best way to avoid these mistakes is to follow certain social media etiquette. Use of social tools in ways that can benefit you and your audience, can also be termed as “etiquette” , are just as important to your success as targeting influencers, finding a good dashboard and building a lead generation funnel.

There are many etiquette that can be listed out as a do’s and don’ts list, instead of that this article highlights some of the common yet important mannerism one should follow at social media platform.
The very basic yet a very helpful thumb rule alike, for social media etiquette, is a simple question “would your grandma approve it” this question is to be asked while putting up anything online. This will make you sure that those uploads will not attract much negative pins. The only thing is if you wouldn’t want your grandmother to see it, don’t post it.

The next etiquette is never steal because everything is online and will be seen by all. This refers to using the information without actually giving proper credits to the original source. The lack of this practise can attract legal issues which will spoil your image on social media platform.
Uploading various images or photos of your college or institute is very good way of engaging your prospectus students and even giving them a virtual tour will let them see your institute, but photos speaks more than words and hence you should be very careful of uploading photos online. Make sure your photos show you in the right light, because they are easy to share and can be picked up through Google images, and other search engines.

Don’t try to be omnipresent, that is try to avoid presence on each and every social media front, especially if you are not able to update and maintain all the channels. Be on two or three platforms, maintain it well and then if room available go for next platform.
Hash-tag is a great tool to associate and be searchable at the relevant topics. So every upload should have proper hash-tags but at the same time make sure that you don’t choke the upload with many hash-tags. Strictly avoid the hash-tags which are not relevant. This will also help to avoid association of your institutes name with irrelevant subjects.

Although photos are the most obvious aspect of your online profile, text-based posts, comments and tweets can be equally destructive to your social image. Tweets can ruin your social image if they are inappropriate.

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