RENAULT KWID'S SUCCESS

I think “there is no secret to SUCCESS. It is the result of preparation, hard work and learning from failure.” And that’s what Renault did, initially when the company came in India it was not that successful but after hardworking for years, learning and understanding the Indian market, company came out with Duster-A big hit in India. Then to target the Mass specially middle class customers who want low budget car they gone through  market research and find out the needs, wants and the requirement of the customers and according to their preference, taste and features Renault finally came out with “KWID”.

HOW RENAULT WAS ABLE TO LAUNCH KWID AT JUST Rs.2.65 LAKHS?

The Indian arm of French car maker Renault decided not to graft the design or components from Abroad when it conceived the Kwid in 2012.The sculpted sides provide a fluid dynamic touch with a rectangular forms of the black wheel arches, further accentuating the Renault kwid SUV breeding. The steeply raked forward position windscreen lends a sense of movement and fluidity to cars high waistline.

The result was in aggressively price car with unmatched localization of about 98% at launch, bookings of 1 lakh cars within 6th months, and a foothold in the highly complex entry segment Indian car market. It brought its SUV-esque Kwid to India, priced at Rs.2.56 lakh. With this impressive pricing, the Kwid will take on established players like Maruti Suzuki and Hyundai in the segment. The Maruti Alto 800 is priced between Rs.2.83 lakh and Rs.3.4 lakh and the Hyundai Eon between Rs.3.09 lakh and Rs.4.22 lakh.

The Renaults Kwid’s mileage is an astounding 25.17 kmpl as per ARAI certification. This makes it the most powerful car in the segment, besting the life of Maruti Alto800 and even the Tata Nano.

Its mileage is not the only thing that’s better than the competition. The car is longer, wider and larger than all other offering in the segment. The small car is very closed segment here you cannot superimposed things from outside that does not work in this Country said Renault India CEO and MD Sumit Sawhney that’s why It took the right cues from the market studies on the kind of car buyers in the entry segment wanted and finally It stayed true to their word of providing a well-equipped small car which performs decently on both city roads and highways at a price that does not destroy buyers bank account. Details such as its fuel economy figure added to its desirability quotient. Thanks to a combination of all these aspects, the Kwid continues to be able to challenge stalwarts of the Indian budget hatchback segment including cars from Maruti, which is something that no other vehicle has been able to do.

The country’s highest selling small car, the Alto, made by Maruti Suzuki has a localization of 98% by the number of components.Renault shortlisted around three to four suppliers in each product category, providing each one with a dedicated team of designers. Likewise, suppliers too had to have dedicated teams of 8-10 people for the project based on the product. Both these teams worked day and night on the specs, the design parameters as well as styling aspects, sometimes for 2-3 weeks, in Chennai. It helped that the liaising Renault-Nissan team smoothly connected with local designers, consulted headquarters and speedily shared responses.

Thus over 400 suppliers were identified to work on kwid and told to deliver components at competitive prices. The Renault Kwid has a ground clearance of 180mm, boot space of 300 litres, the instrument cluster is digital and there is a touchscreen infotainment system with satellite navigation. All these are segment first and Renault hasn’t added to the game, it has just made its own set of rules. The new hatchback is based on the CMF-A platform, which has 98 percent of localization. Renault Kwid hasn’t just stormed the segment but also is the first automaker that is looking to possess as a serious threat to Maruti Suzuki Alto 800.

Thus a large part of the credit for the Kwid’s success goes to the sourcing of local components, because this allows the company to launch the car at Rs.2.65 lakh.